Alex Smeele

Co-Founder / Chief Executive Officer

Alex has spent the last 15 years of his career working between Auckland and London across music, events, tech, entertainment, brand strategy, and humanitarian projects. After four years as International Development Manager for MW Productions he joined, a start-up creative agency and venture studio, as Director of Operations in late 2019. In early 2021 he relocated back to New Zealand and co-founded Non-Fungible Labs when he saw the potential for NFTs to revolutionise the way we create and interact with content and each other. He also sits on the board of the Salam LADC UK, an NGO providing refugee support across Lebanon.